SMS SPAM and the mobile
I don't know if you're old enough to remember the Fax machine? It started life as a great business communication tool, effectively letting you fax black and white flyers on-demand.
Then the spammers joined in and we all started getting faxes at home at 3am in the morning, with premium rate opt-out numbers. Fax paper wasn't free either!
Technology was probably the main thing that has relinquished fax to the on-demand legal signature on forms, but spam certainly didn't help.
Email obviously features heavily on our lives. So does SPAM. Figures are something like 60~80% of all email sent is SPAM. Business workers spend between 20~60 minutes per day dealing with SPAM.
Anti-SPAM solutions are trying, but at the end of the day, no-one can afford to loose legitimate fresh customers not in your whilelist.
There are even some genuine customers who use Hotmail, Yahoo, Google and the other freebie, no commitment, no identify confirmation, email sign-up providers.
The real solution with email SPAM probably revolves somewhere around that a spammer almost never uses their own real email address. Maybe more about that later.
Any way back to the point....
To Be Continued. [Part 2]
